Corporatios, governments, and groups are there to serve you, so you must tell them what you want from them. If they do not deliver what you want, then they are not for you and you must find the mechanism that provides you what you want. That is the only way to find true value. There are those who get something of value from all three of the above, but they are generally the few who write the narrative of who should find value there, not because any of them actually have value.
On the concept: it's very clear that, while there has been some level of this since corporations were first created, my understanding is that this kicked into high gear after WWII when people that had worked on propaganda came home, they went into advertising.
Ever since there has been endless effort to make us feel that their brand is a trusted ally. Today it's at the zenith of parasocial relationships with companies and their brand.
AI companies are using similar playbooks to become the go-to for consumers. They have the added benefit of their AI models being able to talk to us like humans.
Now layer-on the ability to use existing advertising channels and their chatbots to convince us that they are the good guys and will bring utopia.
This is one reason that the current race to superintelligence is so dangerous: you have the most advanced models being developed by for-profit companies that are very good at trying to convince us that they are our friends.
Heh, ordering stuff from Amazon is super easy and convenient, but you would never want to assume that therefore supplying to Amazon would be likewise easy and convenient
is this substack post my friend?
Corporatios, governments, and groups are there to serve you, so you must tell them what you want from them. If they do not deliver what you want, then they are not for you and you must find the mechanism that provides you what you want. That is the only way to find true value. There are those who get something of value from all three of the above, but they are generally the few who write the narrative of who should find value there, not because any of them actually have value.
On the concept: it's very clear that, while there has been some level of this since corporations were first created, my understanding is that this kicked into high gear after WWII when people that had worked on propaganda came home, they went into advertising.
Ever since there has been endless effort to make us feel that their brand is a trusted ally. Today it's at the zenith of parasocial relationships with companies and their brand.
AI companies are using similar playbooks to become the go-to for consumers. They have the added benefit of their AI models being able to talk to us like humans.
Now layer-on the ability to use existing advertising channels and their chatbots to convince us that they are the good guys and will bring utopia.
This is one reason that the current race to superintelligence is so dangerous: you have the most advanced models being developed by for-profit companies that are very good at trying to convince us that they are our friends.
Heh, ordering stuff from Amazon is super easy and convenient, but you would never want to assume that therefore supplying to Amazon would be likewise easy and convenient